01Entry
Top Team X-Ray
A focused read on your leadership team. The dynamics, the tensions, the unspoken patterns shaping every decision.
Method · 1:1 + triads + light shadowing
2 to 3 weeks
Investment based on scope
— Field Intelligence · Est. with eyes open
What your organization can’t say about itself.
Cricket names it. So you can decide. Or not.
Most leaders already know what needs to change. Cricket reflects back what the field is already telling you.
— For founders and leaders in moments of change, crisis, or growth.
02 — Manifesto
Most leaders already know. Who’s not performing. Who’s quietly holding everything together. Who talks more than they deliver. Knowing, accepting and acting are different things.
There’s a moment in a conversation, in a diagnosis, in a quiet room, when what’s been circling finally lands. A pause. A breath inward. A nod. It hurts. And it opens something.
That moment is the beginning.
I’m not here to bring you information you don’t have. I reflect back what’s already happening so you can make the call. I map the risks, the ripple effects, the real dynamics underneath the surface. How your system actually works, not how you think it works.
The decision is always yours. My job is to make sure you make it with your eyes open.
The method
I step into your organization to connect, listen, and observe. 1:1 interviews, triads, group dynamics, shadowing.
I use your data when it exists. When it doesn’t, we build a listening model tailored to you.
03 — Symptoms
You probably came here for one thing. It’s rarely the thing.
- 01Turnover you can’t explain.
- 02A leadership team that agrees in the room and stalls outside it.
- 03A key person everyone works around.
- 04A culture that no longer matches the story you tell about it.
- 05A founder who senses something is off and can’t name it yet.
These are symptoms. The system underneath is what’s actually moving.
You don’t need to know what’s wrong before we talk. That’s the work. Cricket reads the system, names what’s really there, and gives you back something you can act on.
04 — Field Reads
Three ways forward. All from within.
For teams that have already hit a wall in culture, narrative, or execution — and know the next level asks for a different kind of read.
02Deep
Full Field Map
A complete map of how your organization actually operates. Where energy moves, where it stalls, where the real risks live.
Method · Interviews, group dynamics, listening model
5 to 6 weeks
Investment based on scope
03Ongoing
Cricket Partner
I stay in the field with you. At your side for the decisions that define whether your company scales or breaks.
Monthly · Max 5 clients
Apply to work together
Isabel MartínezI work at night, when the real signals surface.
I’ve spent a decade inside some of Latin America’s fastest-growing companies watching the same thing happen over and over: leaders who already know what’s wrong but can’t bring themselves to say it out loud — or act on it.
That gap — between what everyone sees and what nobody names — is where I work.
My background is unusually wide. Journalist, adventure photographer, talent agent, executive coach, and people leader across six countries. I’m also studying psychology and thanatology, because understanding how people live, lead and let go has always been the work underneath the work.
I founded Cricket to do one thing: reflect back what the field is already telling you, so you can decide. Or not.
05
— Max clients
10+
— Years
06
— Countries